• Robert Galasso

10 Impactful Ways to Improve Your SEO: A High Level Overview

Updated: 3 days ago

1. Introduction

Advanced SEO techniques go beyond the basics of on-page optimization and link building. Top SEO experts use these techniques to achieve the highest levels of search engine visibility and organic traffic. Below we'll cover different types of optimizations at a very high level to help you understand the purpose and definition of each; in later blogs, we will dive into the details of each category.


2. On-Page Optimization

On-page optimization is the process of optimizing a website for search engines. This includes optimizing the website content, title tags, meta tags, header tags, and images.


3. Link Building

Link building is the process of creating inbound links to a website. This can be done through directory submissions, article marketing, social bookmarking, and blog commenting.


4. Social Media Optimization

Social media optimization is the process of optimizing a website for social media. This includes creating profiles on social networking sites and participating in social media activities.


5. Pay Per Click

Pay per click is a form of online advertising where advertisers pay the publishers for each click on their ad.


6. Search Engine Submission

Search engine submission is the process of submitting a website to search engines. This can be done manually or through automated software.


7. Search Engine Optimization

Search engine optimization is the process of optimizing a website for search engines. This includes optimizing the website content, title tags, meta tags, header tags, and images.


8. Link Popularity

Link popularity is the number of inbound links that a website has. This is a factor that is used by search engines to determine the ranking of a website.


9. Directory Submission

Directory submission is the process of submitting a website to online directories. This can help increase the link popularity of a website and the traffic it receives.


10. Article Marketing

Article marketing is the process of writing and submitting articles to article directories. This can help increase the link popularity of a website and the traffic it receives.


These are just some of the top SEO experts who use advanced SEO techniques. To achieve the highest levels of search engine visibility and organic traffic, you must ensure that you use these techniques. Unsure of where to get started? Contact Equiturn today, and we'll assist you in creating an optimized SEO plan that fits your business's needs.

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